Turn vague briefs into clear direction.
BriefWise turns messy stakeholder requests into structured UX briefs, helping you separate the problem from assumptions, identify missing information and clarify what needs to happen next.
“We need a new website (flagged as Assumed solution) because the existing one is old (flagged as Vague) and customers can’t find our services (flagged as Problem). Marketing also wants better SEO (flagged as Objective) and we’d like to showcase our case studies (flagged as Objective).”
From a messy request to something you can act on
Before
“We need a new website because the existing one is old and customers can't find our services. Marketing also wants better SEO and we'd like to showcase our case studies.”
After
Problem
Customers are not finding the organisation's services on the current website, and the site is perceived as outdated. It is not yet clear whether the cause is content, navigation, search visibility or design.
Business objectives
- Help prospective customers discover and understand the services offered
- Improve organic search visibility for key services
- Use case studies to build credibility and support enquiries
User problem
Customers arrive wanting a particular service but struggle to locate it, so they leave or contact the team another way.
Clarification questions
- What evidence shows customers can't find the services (analytics, feedback, sales conversations)?
- Which services matter most to the business right now?
- What does “old” mean here: visual design, content, technology or all three?
The full brief also covers potential requirements, assumptions and recommended next steps.
How it works
- Step 1
Paste
Paste the stakeholder's original request.
- Step 2
Refine
BriefWise identifies the important information and ambiguity.
- Step 3
Review
Review problems, objectives, assumptions, requirements and unanswered questions.
- Step 4
Take it forward
Copy, export or send the refined brief to ReqStudio.
Got a request that doesn’t quite make sense yet?
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